Design Around Your Content
When creating the blueprint for your website, design around the content of your site, not around the most popular gadget in the market. Technology changes quickly, and the coolest, newest device will surely go out of style at some point.
It’s crucial to prioritize the essence of your website in the design process — the content. What is the most important piece you want visitors to take away from your website? Portray it right at the top of your page and distance it from distractions or secondary information to stress its importance.
For example, a short introductory passage that conveys the purpose of your website should be placed near the top — in most cases, closely followed by a call-to-action (CTA) button. Make your CTA text large enough to read effortlessly and the button easy to click on.
